SecondLife INWORLD SEO (Search Engine Optimization) -Be Seen and Heard

Welcome to the World of Search Engine Optimization! “SEO” for short, making your products/venues  titles, descriptions, and keywords work for you AND your Customers.

Don’t worry we won’t get to technical about servers and algorithms! But, if you want YOUR products to  bring in those big L$ Linden L$  Dollars then this article is for you!

The SecondLife search looks at 5 parts to determine your rank.

  1. popularity (visitors to your shop)

  2. size of parcel (the bigger the better)

  3. Name (your name or your store’s name)

  4. Object name

  5. your object description (same applies for venues)

You have little control over popularity, until of course, you break into the market by following the few steps we’ll cover here!

In just a few short steps  you’ll:

  • up rank your product ranking in the Secondlife Search
  • be seen by the RIGHT people who actually WANT to buy your products
  • Get more customers
  • and of Course make more Lindens!

Arrgggg AD making!

Humans are visual! This is especially important to all of us in our virtual home in SecondLife,  so put your best face forward!

Learn to LOVE making ads!

You can have the MOST AMAZING product but if it’s presentation through photography or display is poor

NO ONE will buy it!

I’ve seen it time and time again even from some of the best of the best creators in Secondlife. They spend countless hours pouring  passion into their products, then comes ad time and they snap a shot, pick a font, and toss the ad together in 2 minutes and expect to bring in the L$!

Stop making yourself feel like crap! If you make great things SHOW them with your displays and Ads!

 

Take the time…I mean REAL time and put as much effort into your ADs as you do the product itself. If you aren’t great at photography or AD layouts you are in LUCK as photography happens to be the biggest profession in SecondLife so grab someone who is good at it and go forth!

Now that I have lectured you in ad making let’s get to the good stuff!

Packing a product for Optimization.

The Awesome Box

The Awesome Box

Step 1 – the Product

  • Name every object in the linkset of your build!
  • Root Prim should be the product title. Titles for search engines look at the first 60 characters so make sure you choose the words wisely.
  • USE the description. The SecondLife search engine will look at the first 160 characters of your description so make this keyword rich!
  • Last and most importantly  on the SecondLife EDIT popup on the “General” tab  check the “show in search” box. Anytime your creation is in world the SecondLife Search Engine will pull the Object name, description info, and even the objects location anytime someone searches for a product using the in world “search.”

Step 2 – The Package (repeat the last 3 parts from Step 1)

  • Package title should match your product title. Titles for search engines look at the first 60 characters so make sure you choose the words wisely.
  • USE the description. The SecondLife search engine will look at the first 160 characters of your description so make this keyword rich!
  • Last and most importantly  on the SecondLife EDIT pop-up on the “General” tab  check the “show in search” box.
  • SET product for Sale and place it in world at your store.

Step 3 – Wait a day and test out your rank.

  • Do a search in world using one or all of your keywords see where you rank.
  • If you can’t find your product in the search then you need to reconsider your product name and description. work, and rework it until you see your rank rise. First page listing is your goal

Final notes:

Remember it starts with a good product! Be creative have fun, and take control of your marketing!

Good Luck, Wynd Ling

If you want to learn how to apply these steps to the market place pop back in to Wyndaveres in 2 weeks and check out the  “SecondLife Marketplace SEO”  article.

 

 

 

 



, , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

This entry was posted on October 13, 2015 and is filed under Wynd's Tips. Written by: . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.