Posts tagged ‘Social network’

 

SecondLife INWORLD SEO (Search Engine Optimization) -Be Seen and Heard

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Welcome to the World of Search Engine Optimization! “SEO” for short, making your products/venues  titles, descriptions, and keywords work for you AND your Customers.

Don’t worry we won’t get to technical about servers and algorithms! But, if you want YOUR products to  bring in those big L$ Linden L$  Dollars then this article is for you!

The SecondLife search looks at 5 parts to determine your rank.

  1. popularity (visitors to your shop)

  2. size of parcel (the bigger the better)

  3. Name (your name or your store’s name)

  4. Object name

  5. your object description (same applies for venues)

You have little control over popularity, until of course, you break into the market by following the few steps we’ll cover here!

In just a few short steps  you’ll:

  • up rank your product ranking in the Secondlife Search
  • be seen by the RIGHT people who actually WANT to buy your products
  • Get more customers
  • and of Course make more Lindens!

Arrgggg AD making!

Humans are visual! This is especially important to all of us in our virtual home in SecondLife,  so put your best face forward!

Learn to LOVE making ads!

You can have the MOST AMAZING product but if it’s presentation through photography or display is poor

NO ONE will buy it!

I’ve seen it time and time again even from some of the best of the best creators in Secondlife. They spend countless hours pouring  passion into their products, then comes ad time and they snap a shot, pick a font, and toss the ad together in 2 minutes and expect to bring in the L$!

Stop making yourself feel like crap! If you make great things SHOW them with your displays and Ads!

 

Take the time…I mean REAL time and put as much effort into your ADs as you do the product itself. If you aren’t great at photography or AD layouts you are in LUCK as photography happens to be the biggest profession in SecondLife so grab someone who is good at it and go forth!

Now that I have lectured you in ad making let’s get to the good stuff!

Packing a product for Optimization.

The Awesome Box

The Awesome Box

Step 1 – the Product

  • Name every object in the linkset of your build!
  • Root Prim should be the product title. Titles for search engines look at the first 60 characters so make sure you choose the words wisely.
  • USE the description. The SecondLife search engine will look at the first 160 characters of your description so make this keyword rich!
  • Last and most importantly  on the SecondLife EDIT popup on the “General” tab  check the “show in search” box. Anytime your creation is in world the SecondLife Search Engine will pull the Object name, description info, and even the objects location anytime someone searches for a product using the in world “search.”

Step 2 – The Package (repeat the last 3 parts from Step 1)

  • Package title should match your product title. Titles for search engines look at the first 60 characters so make sure you choose the words wisely.
  • USE the description. The SecondLife search engine will look at the first 160 characters of your description so make this keyword rich!
  • Last and most importantly  on the SecondLife EDIT pop-up on the “General” tab  check the “show in search” box.
  • SET product for Sale and place it in world at your store.

Step 3 – Wait a day and test out your rank.

  • Do a search in world using one or all of your keywords see where you rank.
  • If you can’t find your product in the search then you need to reconsider your product name and description. work, and rework it until you see your rank rise. First page listing is your goal

Final notes:

Remember it starts with a good product! Be creative have fun, and take control of your marketing!

Good Luck, Wynd Ling

If you want to learn how to apply these steps to the market place pop back in to Wyndaveres in 2 weeks and check out the  “SecondLife Marketplace SEO”  article.

 

 

 

 

Wyndavere's Website newsSelf Promotion – “Am I begging?”

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The big Question:

“If I Promote my products and services am I a begger?”

 

Answer: No, you are showing your support for YOU.

I’ve been a maker, Diy -er, artist, creator, inventor or  whatever you want to call it for many years.
I think I’ve been making things since I was old enough to hold a hammer and a nail  in my hands.

 

Field of dreams

Field of Dreams Image credits: Wikipedia

When I was younger I genuinely believed

“if you build it they will come” -Field of dreams

I thought that my work should speak for itself.

People should  know how great it was without me having to go out in the world scream at the top of my lungs

“hey look at me.”

I’m a bit older now, and age brings wisdom. I’ve learned this idea , though romantic , is not only a bit arrogant, but counter productive 🙂

 

I’ve also learned, that I am not alone!

 

In 2003 I founded the artist community “Rendervisions” also known as  “The Art Door.” Later in 2007, I founded the community in Second Life, as an extension of the community on the web.

I’’ve been blessed by having the opportunity to connect with over 40,000 creative people throughout my lifetime.

And guess what? Most of us are in the same frozen state.

  • We doubt. “Is it good enough?
  • We justify “ I don’t need to promote it, it’s great and I know it!
  • We make excuses “I’m just no good at marketing.”
  • We resent “Why is everyone so excited, I developed the same product 2 years ago and no ones cheering for me!

We are so overwhelmed by the constant bombardment of media and advertising.that we are cautious to Self Promote.

If you don’t  tell the world how great your product or service is,

or at least have someone else do it for you (which is usually an even better idea),

you are setting yourself up to bury that great idea in a box in your attic, because no one will ever know it existed!

The biggest hurdle is learning how to ask for  moments of someones time without feeling like a begger.

Last week  I was discussing this very topic with my fellow creator and good friend Selina
She said:

I want to ask for feedback and reviews from my customers but “I don’t want to sound like a begger.”

The research lover in me  just had to test this!
I contacted  10 of my past customers with a simple but  PERSONAL message with a request to review a product  they had purchased from me, Some of them were customers of mine as far back as 2 YEARS AGO!

Guess What?! not one of those 10 were angered by my reaching out. None felt like I was begging, and not a one felt as if I was intruding on their time. In fact, they were HAPPY  to have the chance to help!

  • 8 of those 10 customers went straight to the link I provided and reviewed the product they had purchased.
  • 2 of those 8 I got to sit and chat with, building relationships with each through common interests and shared tales.
  • 1 of them even gave me a gift.

Turns out  folks enjoy knowing there is a person behind a product and having the chance to connect with a creator of it.

They Genuinely wanted to help, it made them feel good to do their part is showing their support for creative invention and designs!
I was not invading their time at all.

Not only did I get some really great feedback but I got a deep sense of happiness, the kind that only comes from connecting and interacting with new friends.

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What YOU Like Means NothingWhat you Like means Nothing

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Welcome to the very first article from Wellness.Wyndaveres.com!

I am grateful to be here with you as you take your first steps on your path to self discovery, as you explore, question, and reevaluate your ideas and begin your journey to redesigning your mind.

I thought it appropriate to kick start your journey with a deep exploration of the word “like.”

What YOU Like Means Nothing

The word like has been a part of the English language since about the 13th Century.

Through it’s evolution…or devolution, it has taken on many meanings.

It has been used as a comparative,as a justification,as a way to express a wealth of emotions and with the birth of social networking ,“like” is now used as a tool as well.

 

 

According to the Merriam Webster Dictionary,

as a noun verb “like” means:

  • to have a preference for. I like coffee. ,and boy do I ever.

As an adjective, “like” comes to mean

  • resemble. You look like someone who is likely to steal my coffee.”

Notice the use of “likely,” adverb, meaning probably.

When used as a verb like becomes:

  • agree, enjoy, feel for,want, approve ,or choose.

 

We further complicate it’s meaning when we use it as slang.

Ya know, that special form of speaking we all did as the “cool” kids or still do because we are still the cool kids.

He looked at me with a grimace when I took his coffee and I was like, “what ever,” as I walked away.

In this form like expresses emotion, usually accompanied by some facial expression to indicate which emotion “like” is representing. Similarly, it means “say” or “said,” as in I was like, “what ever.”

 

With the birth of social media (for those of you who have been here before Facebook, Digg, Twitter, or Google + existed) Like becomes a tool.

Marketing and social media use “ likes” to gather information by appealing to our humanistic desires to be popular, setting up a formula to produce a numerical rank,not just in social circles but also in search engines.

Jake posts a a picture on his Facebook page. While on his lunch break (because we all know Jake wouldn’t browse Facebook during work hours) he eagerly checks his post to see if anyone out there liked it. Upon logging in he sees that not one, but five people “liked” his image. His brain bursts with excitement as his eyes see the 5 and translate it into a confirmation that Yes, Jake, you are popular, people enjoy your content, and gosh darn it, people like you!

 

Later that day, Jane a friend of Jake’s, logs into Facebook too. Her page instantly updates revealing all of the happenings of her friends lives. The first thing she reads is Wynd likes this, Jessica likes this, bloggerwitha.com, likes this.

Out of curiosity she clicks the link, seeing that not only do these 3 people but 109 others like Jake’s picture too!

Naturally, to show that she is still one of the cool kids, and we know she is, she clicks the icon and gets the same burst of excitement that Jake got when he first posted the picture early that morning.

She smiles with satisfaction, in knowing that every one of her friends can now see that she also likes Jake’s picture. And that’s EXACTLY what marketers want!

 

Marketing is designed to appeal to this very basic human desire; to be liked or become popular. What started as just a way to sayhey Jake I like you” now becomes a race in rank appealing to our competitive nature, to not just gain popularity but also rank in the eyes of search engines. The competition leaves a bit of stress in the bellies of many as the desire to be liked becomes a NEED in order for our images, posts, and articles to be seen by Google and by the WORLD. .

 

Further complicating the situation , like takes on a yet another form as it becomes a tool to get something we want.

We’ve all seen the ads that read,” if you “like” Wal-mart you’ll get the CHANCE to win a 1000$ gift card.”

So, Angie clicks the link in hopes of getting the reward. In exchange, her page now proudly says Angie Likes Wal-mart! It’s not exactly the message Angie wanted to send out to her 4,902 friends, but they are a smart bunch, and they know that Angie simply wants the gift card.

 

Similar to Angie, I assume that most of you who “like” Wal-mart are not stating that you approve or support the store or it’s company policies but more so, you just want the gift card too.

Your brain processes the information as an if I do this I get this reward, and here the gambling begins. Your hopes raise as you, quite unintentionally, begin to work for the company, acting as a free advertiser as you share the ad, in hopes of getting that reward.

This adds further devolution to like as the very meaning is diminished.

It becomes a tool, announcing untruths; used to get the things we desire.

In effect, leaving the reader in a position of which they can no longer even trust that what you “like” is in fact something you approve of or have a preference for.

Social media leaves a very unclear and sometimes misrepresentation of the “liker’s” use of the tool, and no matter how it is used, whether it is +1, a Digg, a “love” or a “like” the word “Like” itself can not stand alone,without a supportive description to illustrate the intent of it’s meaning.

 

When I was 19, a young woman in my first semester as an architecture student in Boston, I remember sitting nervously awaiting the instructor to enter the room. Eventually he did.

To my surprise he was a young man, maybe in his late 20’s wearing not a suit or slacks but instead he wore jeans and chucks! This is an architectural school after all, you can’t really expect the rigidity of a business lesson when you are surrounded by eccentric design students. He took his place at the head of the class and after a short introduction, he began our very first lesson, and the start to our journey, Why “What you like means Nothing.”

 

What you like means nothing UNLESS you have a cause, or in this case a because, that is later questioned with why?

 

I have included a free worksheet for you to download and use to explore the things you like and start to ask yourself why you like them.

Please continue to part 2 “What You Like Means Nothing -WorkSheet.”

 

“If you approve of, enjoyed, feel this has made your life better in some way I would be ever so happy if you helped in giving me that small burst of excitement using the G+, like, digg button to show your support as you retweet or “share” this article with anyone who you think will enjoy it.”

References 

http://www.merriam-webster.com/dictionary/like

http://dictionary.reference.com/browse/like

http://www.answers.com/topic/like

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