Earlier this year I started to reinvent and redesign Wyndavere’s SecondLife inworld store, a project I am still slowly evolving. I want a more real world feel where customers could browse shelves and displays creating a true shopping experience.
I believe we lose something when we design our Second Life in world stores to be little more than 3d webpages. I did this for years too! Lets face it, it’s just easier to make the same AD for the marketplace and reuse it on the walls of our inworld stores.
Breaking away from that simplicity, definitely doubles the work but I think what your customers gain in experience is well worth the extra efforts!
I started with my huds, transforming their packaging and displays to resemble the doll and software packaging. (I’m a Barbie dolls collector and a gamer in the real world.)
Later I meshed out some fancy price tags with buttons and ribbons to supply the customer with all the important information about the products on display. Next I worked on crates and pallet stocks. Yes these boxes and crates still have image labels to show you whats inside, but it’s a happy medium the yin and the yang, pretty displays married with the necessary info that customers need to make informed purchases.
A funny thing happened when I did this, I started getting requests not for the products in the packages but for my packaging itself! Wait you want the packaging I thought?!
I would have never thought there would be such an outcry for what started as the wish to beautify my little nook of the world, but I am delighted to know that I stand in a crowd of many who also want their worlds to be just a little more immersive. Being a believer in the Robots quote “See a need fill a need” I couldn’t ignore the outcry.
After a few tweaks to make the packaging more user-friendly, I am proud to present you with the “Crates and Stock pack!”
Stop by Wyndavere’s inworld and pick up the Crates and Stock pack today!
If you’re stuck in your cubicle at work pop on over to the marketplace and pick these up today!